In keeping with its history of innovation, the US Open made a splash in the digital world today, when the USTA announced an exclusive rights deal with Amazon Prime Video.

The internet video and on-demand service has been granted the exclusive live telecast rights to the US Open Tennis Championships in the United Kingdom and Republic of Ireland.

The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to Prime members in both territories at no additional cost.

Prime members in the U.K. and Ireland will have access to live match play, on-demand match highlights and other content emanating from the USTA Billie Jean King National Tennis Center, home of the US Open.

US Open content will be viewable across more than 600 devices on the Prime Video app for TVs, game consoles, set-top boxes and connected devices, including Amazon Fire TV and Apple TV, mobile devices and online.

“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime members throughout the U.K. and Ireland,” said Lew Sherr, USTA Chief Revenue Officer. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches.”

“Prime Video is focused on bringing customers a great selection of high-quality entertainment across drama, comedy, documentaries, live sports and more,” said Jay Marine, Vice President, Prime Video Europe. “We are delighted to now offer Prime members US Open tennis at no extra cost to their membership, right alongside their favorite shows and movies.”

“We are proud to partner with the USTA to add the US Open to the growing portfolio of sports available on Prime Video,” added Alex Green, Managing Director, Channels & Sports, Prime Video Europe. “This prestigious event, along with the other exciting tennis coming this year and next, makes Prime Video a destination for tennis fans in the U.K. and Ireland.”

The 2018 US Open will mark the tournament's 50th anniversary. While honoring the past, the USTA continues to look ahead to the future and the next 50 years through endeavors such as this deal with the digital giant.