The US Open has been redesigned, refurbished and reimagined for 2016, with a transformation of the grounds that is nothing short of spectacular.
Leading the way is the retractable roof over Arthur Ashe Stadium, which will be fully operational for this year’s US Open. More than 6,500 tons of steel now surround Arthur Ashe Stadium in a technological first – constructing a stand-alone support system for a retractable roof over an existing stadium. The 2 million-pound retractable panels close in under seven minutes and will allow scheduling consistency for fans, players and US Open television partners. The retractable roof is the largest of any tennis stadium in the world, with a 62,500-square-foot opening.
But for this year’s US Open, that is only the topper. After more than 18 months of construction, the new Grandstand will debut, anchoring a completely revamped South Plaza. The sunken court, surrounded by 8,125 seats, retains the intimate viewing experience of the old Grandstand but with amenities that include expanded retail and food concessions, including a new Food Village that will alleviate some of the congestion of the main Food Village on the eastern edge of the campus.
Another new feature for 2016 is the creation of a picturesque boulevard connecting Court 17 in the southeast and the new Grandstand in the southwest. The 500-foot-long, 40-foot-wide boulevard provides fans with new and roomier sponsor activity centers, more shade and more amenities.
To accommodate the viewers as well as those walking the grounds, additional seating has been added to the new southern field courts. In all, a total of 2,099 new seats have been added to this portion of the facility. Similar to the seating design at the West Stadium Courts (Courts 4, 5 and 6), fans will be able to freely move over a connected seating structure between Courts 8, 9 and 10, and Courts 13, 14, 15 and 16.
Other notable events and fan favorites at the 2016 US Open include:
Community Day on Thursday, Sept. 8
Following its debut at the 2015 US Open, the USTA is reinstituting complimentary grounds admission to all fans who come during the day (12 p.m. to 6 p.m.) on the tournament’s second Thursday, Sept. 8. The afternoon’s action will be filled with doubles play, including the men’s and women’s doubles semifinals, as well as semifinal action in the Champions Invitational, a showcase of former Grand Slam champions and finalists. Also on the slate will be the third year of the American Collegiate Invitational as well as the world’s top boys and girls competing in the US Open Junior Championships.
Salute to Louis Armstrong Stadium
On Thursday, Sept. 8, the USTA also will give a final salute to Louis Armstrong Stadium by allowing fans access to the stadium for a final time. An exhibition and trick shot competition for fans are just two of the scheduled activities for that day. Fans also will be invited onto the court to play in Louis Armstrong Stadium before it is shuttered for the final time. Louis Armstrong Stadium will be replaced by a new state-of-the-art stadium for the 2018 US Open.
Bradley Theodore Art Installation
To commemorate the last year of Louis Armstrong Stadium and the old Grandstand structure, the US Open is partnering with acclaimed New York artist Bradley Theodore. Theodore will develop a series of four murals within the Great Hall in Louis Armstrong paying homage to iconic individuals associated with both stadiums, including Serena and Venus Williams, John McEnroe, Billie Jean King and Armstrong himself. After the US Open, one of the murals will be donated to the USTA Foundation to further support the mission of growing the game of tennis.
US Open American Express Fan Experience
In line with American Express’ tradition of creating unique, never-before-seen experiences, the Pro Walk, located in the US Open American Express Fan Experience, gives attendees the opportunity to take a virtual walk from the player locker room to center court of the newly renovated Arthur Ashe Stadium, just like a pro. In addition, at the new American Express exhibit located in the redesigned South Plaza, fans will be provided the chance to grab a seat in the one-of-a-kind Chair of Champions – a throne made completely of tennis.
Chase Charge and Watch Program
Building on the success of the Chase-sponsored US Open phone-charging program, this year fans can pick up a mobile charging device from the Chase booth located next to the Food Village to fully charge their smartphones and stay connected to the tournament. When connected to the US Open mobile app, the charging unit also will deliver live video to the fan’s phone. The devices, which work through the on-site radio frequencies, will only work on the grounds of the USTA Billie Jean King National Tennis Center.
New Food Offerings
This year’s US Open will bring new and innovative dining spaces throughout the grounds to create a truly unique variety of culinary choices for foodies and fans alike. New dining options include the new Grandstand Food Village (located at the Grandstand south of Courts 4, 5 and 6); Oyster Bar serving a variety of oysters, lobster rolls and shrimp cocktail for seafood lovers (located adjacent to Court 7); and fan favorite Chef Tony Mantuano’s Wine Bar Food returns with a new location and new menu (located adjacent to Court 11). Additionally, Grey Goose will debut a new bar in the Grandstand Food Village along with a new cocktail, Grey Goose Le Grand Fizz. The main Food Village will also feature a new Jacob’s Creek bar showcasing the winemaker’s Two Lands wines. And the Moet & Chandon Terrace returns to the patio area near the US Open Club as well.
Arthur Ashe Kids’ Day Presented by Hess
For the 21st consecutive year, Arthur Ashe Kids’ Day presented by Hess, the world’s biggest tennis and entertainment celebration, kicks off the US Open on Saturday, Aug. 27, airing for the first time on ABC on Sunday, Aug. 28 from 2-3 p.m. ET. This year’s stars include multi-platinum hip-hop artist Flo Rida, international pop star Zara Larsson, award-winning Disney Channel actress Laura Marano, Entertainment Weekly’s “One To Watch” Jordan Fisher, breakout pop band Forever In Your Mind and Australian singer-songwriter Troye Sivan. The show will be hosted by Disney Channel’s Joey Bragg and will feature a number of top tennis stars including Novak Djokovic and Rafael Nadal, and a special appearance by film actor and DJ Ansel Elgort.
International Music Legend Phil Collins to Perform on Opening Night
Generational icon and cultural legend Phil Collins will perform during the Opening Night Ceremonies for the 2016 US Open on the evening of Monday, Aug. 29, in Arthur Ashe Stadium. The performance, Collins’ first major public appearance in six years, will be televised live by ESPN2 in the U.S. and by a host of international broadcasters. Collins will be joined for a special duet by Leslie Odom Jr., a Queens, N.Y., native who recently won a Tony Award for his performance as Aaron Burr in the hit play “Hamilton.” Odom Jr. is also slated to sing the national anthem that evening. The ceremony will feature expanded technology, incorporating more than 100 LED moving lights hung from trusses along the east and west catwalks, spanning more than 300 feet, designed to spotlight the new roof.
Nightly Light Show with Lasers
Debuting last year, the USTA added a nightly light show during the evening sessions of the tournament. This year, the light show will include lighting positions in 20 promenade voms, with the addition of color-mixing, large-format lasers that create impactful beams of defined light that will be choreographed with the rest of the lighting system to showcase the new roof and enhance player introductions.
Times Square Takeover
Fans in Times Square on Thursday, Aug. 25, will be invited by US Open brand ambassadors to take their selfies to the next level thanks to the US Open selfie takeover. Photos of US Open players, fans and signature elements of the experience will rotate on a series of billboards in the heart of Times Square on 42nd Street and Broadway. Fans will also be treated to a special Snapchat filter to highlight their participation. These filters will play on signature elements of the US Open experience (i.e., the blue courts, lobster roll, iconic trophies) to allow fans to show their enthusiasm for the US Open.
US Open “Selfie” Fancam
For the first time, fans in Arthur Ashe stadium will be able to use their phones to remotely control cameras to zoom into their location, take and share the ultimate fan selfie on their social media accounts. Fans will go to usopenfancam.com, enter their seat location and then will have control of one of eight in-stadium cameras.
US Open App Enhancements
New for 2016, the US Open app debuts Guest Information Presented by American Express. Guest Info delivers comprehensive listed information that assists fans in navigating the US Open in real time. Guest Info is an intelligent engagement platform that leverages location services to put Guest Services directly in the hands of US Open attendees. The feature will provide all the closest, most relevant points of interest tailored to the fan’s specific location on the grounds.
Open Access returns for 2016, providing the single fan registration platform that enables US Open attendees to gain access to unique experiences delivered by official US Open partners throughout the grounds and be entered to win tickets, hospitality upgrades and other prizes. Fans register once either in the US Open app or on USOpen.org. They then receive a unique seven-digit QR code to scan at every activation. At the end of the day, fans will receive personalized photos and videos of their US Open experience.
US Open Social Media Enhancements
The US Open is expanding its social media impact with a number of new enhancements this year. Among them, the first US Open-branded emoji keyboard in partnership with YourMoji, a series of custom Snapchat filters for US Open fans playing on the signature elements of the US Open, and a special photo and video experience for players at their check-in, where they can showcase their personality and pose with props including custom designed racquet art by former player Andres Ballas. Also, an on-site social booth will allow fans to take photos and create their own GIFs to be shared on social platforms. In addition, the US Open has expanded its social influencer program, leveraging partners such as creative duo Street Etiquette, Fashion Bomb Daily and the entertainment marketing collective Everyday People helmed by Roble Ali and Saada Ahmed. The program will culminate with an on-site activation, The Suite Spot, which will serve as a social media content hub to highlight key aspects of the US Open experience through the lens of participating influencers.
ESPN to Produce Record Number of Hours for 2016 US Open
Following a successful first year, ESPN returns as the exclusive live domestic media partner in 2016. During this year’s US Open, ESPN and ESPN2 will combine to air nearly 130 hours of live match play with a record 1,300 hours of first-to-last ball coverage, available on WatchESPN. ESPN continues to expand its production and coverage of the US Open, featuring play from up to 12 courts each day and incorporating cutting-edge camera technologies.
Comprehensive 24/7 TV Schedule
ESPN will kick off its US Open coverage on Sunday, Aug. 28, with a live “SportsCenter on the Road” from the US Open at 1 p.m. ET on ESPN2, followed by Arthur Ashe Kids’ Day presented by Hess at 2 p.m. on ABC. Daily coverage commences on Monday, Aug. 29 at 11 a.m. on WatchESPN, at 1 p.m. on ESPN and 6 p.m. on ESPN2 (all times Eastern). ESPN2 will deliver wall-to-wall coverage of Labor Day weekend from 11 a.m. to 11 p.m. each day. Finals Weekend will culminate with the women’s singles final on Saturday, Sept. 10, and the men’s singles final on Sunday, Sept. 11. Both finals will air at 4 p.m. on ESPN. In addition, Tennis Channel will air daily preview and highlights shows as well as overnight encore programming – offering fans a 24/7 US Open experience
Again this year, USOpen.org will offer live streaming in partnership with ESPN, with more than 1,300 hours of coverage across all broadcast courts available on WatchESPN and through the US Open app – providing a “digital grounds pass” for fans. In addition, WatchESPN also offers the US Open Chase Review Channel, multi-court/camera offering and Spanish language coverage. New this year, the press conference feed from interview room 1 will also be available on WatchESPN.