As the 2025 US Open celebrated 75 years of Althea Gibson breaking the color barrier in tennis, it also celebrated new champions and competition milestones, breaking records for attendance, viewership and digital reach, and engaging more people in tennis than ever before.
Athletes received the largest player compensation in professional tennis history, and mixed doubles players competed for the first time in front of sold-out crowds as the reimagined Mixed Doubles Championship drove a two-day sellout in Arthur Ashe Stadium, with an additional 20,000 fans watching for free in Louis Armstrong Stadium.
The US Open became the most viewed tennis telecast of the year on ESPN and broke records with billions of digital interactions. Double digit growth in F&B and merchandise sales underscored fan enjoyment on the grounds over the three week tournament.
“What we achieved together over these three incredible weeks is a reminder of the power of sport and the extraordinary potential still waiting to be unlocked in tennis. I’m deeply proud and profoundly grateful to everyone—our fans, players, partners, staff, volunteers and community leaders—who made this year’s tournament not just a celebration of tennis, but a force for good, bringing the benefits of the world’s healthiest sport to more people and places than ever before,” said Stacey Allaster, Chief Executive of Pro Tennis and US Open Tournament Director.
“This year’s US Open truly embodied the spirit of ‘Spectacular,’ surpassing expectations and setting new records across the board—from fan engagement and player impact to partner success that inspired a love for tennis to grow the sport at the community level.”
The USTA awarded the largest purse in professional tennis history at the 2025 US Open, making it the first tennis event to offer $90 million in total player compensation. This amount topped the total $75 million in 2024, the previous highest player compensation in tennis history, an increase of 20 percent.
Men’s and Women’s Singles Champions at the 2025 US Open each earned $5 million, up 39 percent from the $3.6 million in 2024, making it the largest winning payout in the sport. For the first time ever, the winning teams from the Men’s Doubles, Women’s Doubles and Mixed Doubles Championships each earned $1 million in prize money. Men’s and Women’s Doubles purses also were significantly increased in an effort to support the players competing in these championships, up 23 percent to $4.78 million from $3.89 million in 2024. The Men’s and Women’s Qualifying tournaments’ prize money was increased to a record $8 million, up 10 percent for this year.
The US Open Mixed Doubles Championship presented by Vital Proteins drew 78,000 fans to the grounds over Aug. 19 and 20, drove a two-day sellout in Arthur Ashe Stadium, and more than 20,000 fans scanned their Fan Access Pass to watch the matches for free in Louis Armstrong Stadium on Tuesday. The new mixed doubles format averaged 343,000 viewers across ESPN/ESPN2. The two-day championship brought mixed doubles competition to more fans than ever before, airing across 17 networks in over 170 countries and territories, with 325,000 fans watching on ESPN's properties.
The full, three-week attendance of 1,144,562 was a 9-percent increase over 2024. This is the second consecutive year the US Open surpassed one million attendees. Main Draw singles and men’s and women’s doubles attendance–which included 27 sessions over 15 days and the first weekend start in the Open Era – eclipsed 900,000 for the first time, with 905,255 attendees–also a 9-percent increase over 2024. Fan Week attendance (239,307) was up 10 percent.
US Open Fan Week continued to grow in fan engagement, attendance and activations. This included a record 240,000 sign-ups for US Open Fan Access Pass, giving these individuals the opportunity to take part in a variety of activities throughout the week, and the entirety of the US Open. In addition, new offerings like the US Open Silent Disco and additional programming of the US Open Fan Week Main Stage, including on-site podcasts throughout the week, bolstered the experience for those in attendance.
ESPN’s coverage of the 2025 US Open delivered standout audiences across the tournament. The 15-day event is the most-viewed tennis telecast of the year, with the Men’s Championship the highest in a decade and ESPN’s second most-viewed on record, and double-digit growth throughout all rounds.
The Men’s Championship averaged 3 million viewers on ABC, up 82 percent vs. 2024, while the Women’s Championship averaged 2.4 million on ESPN, up 50 percent vs. 2024. The quarterfinals drew their largest audience in 10 years, and early round coverage through the Round of 16 posted its best numbers since 2022. The new Sunday start also proved a success, driving ESPN’s most-viewed Day 1 of Main Draw coverage since 2022, with audiences up nearly 83 percent year over year.
The US Open’s digital platforms, powered by IBM, totaled nearly 47 million visits–a 19-percent increase over 2024–from 14 million unique devices over the event’s three weeks. The US Open’s official social media channels achieved 3.1 billion total interactions–surpassing the 3 billion mark for the first time and growing by 34 percent over 2024.
The US Open’s video game collaborations–featured on-site at the US Open’s Advantage Arena and playable worldwide during the event–saw record numbers of players. For example, Champions of the Court on Roblox engaged over six million new players – pushing its total player count to nearly 20 million since the US Open debuted in Roblox in 2023. Champions of the Court averaged over 740,000 players per day in-event. The US Open’s activations in Fortnite engaged more than five million new players this year, with an average play time of 37 minutes per player. Tennis Clash saw over 8.4 million matches played during the US Open.
Additionally, total food and beverage sales saw a 19 percent total increase over 2024, including an all-time high 738,459 US Open Honey Deuce signature cocktails sold, representing a 32 percent increase over 2024. US Open merchandise sales also increased 27 percent year over year.
Throughout the tournament, the US Open continued with its mission of growing the game of tennis at the grassroots level. The USTA Foundation's annual Opening Night Gala raised over $2.6 million to help support the more than 300 community organizations that are part of the Foundation’s flagship National Junior Tennis and Learning (NJTL) network. Andre Agassi was honored at the event with the “Serving Up Dreams” award for his efforts to give back to young people through the Andre Agassi Foundation for Education to improve public schools and invest in communities.
The Williams Family Excellence Program was launched by the USTA Foundation in partnership with the legendary family of Venus and Serena Williams. This transformative initiative will support young people from under-resourced communities with the academic support, career pathways, and mentorship opportunities to prepare them to live their best lives both on and off the court. With a goal of reaching more than 2,500 young people ages 13 to 25 annually by the year 2035, the program will focus on post-secondary education and career development, aiming to unlock doors that too often remain closed—using tennis as a powerful catalyst for change.
Additionally, the USTA engaged nearly 1,600 kids from more than 65 different community groups from across the country to participate in its Net Generation Kids on Court program, offering kids the opportunity to play in front of fans on main competition courts.
A number of adult groups also took part in pre-match on-court activities, showcasing Red Ball Tennis throughout the event. In addition, three adaptive groups, including wheelchair participants, showcased these formats of the sport in front of the US Open crowds. Nearly 100 kids participated in pre-match coin tosses, and a select handful participated in trophy ceremonies.
