The US Open and Aperol, the iconic Italian aperitivo, are launching a new partnership at the 2023 tournament, bringing a slice of Italy’s culture and cuisine to the USTA Billie Jean King National Tennis Center.
“We are delighted to welcome Aperol to the US Open,” said Deanne Pownall, USTA Managing Director of Corporate Partnerships. “The US Open is one of the largest annually attended sporting events in the world and is a spectacular experience for fans to enjoy world class tennis along with amazing culinary offerings. We know that our fans will embrace Aperol, and its social appeal is a great fit for the US Open.”
Based on Aperol’s founding principle of togetherness, two destinations were created for visitors to enjoy the signature energy of the US Open while connecting with friends and family. Just east of the main entrance to Arthur Ashe Stadium, a branded, indoor-outdoor patio bar will offer an Aperol experience and light bites. Across the grounds near Court 5, Aperol will set up an authentic Italian Apé Truck and a place to connect with friends in between matches through Labor Day.
“Aperol is a brand deeply rooted in history, which evolved from a passion of coming together,” said Andrea Sengara, Campari America's Head of Marketing. “A partnership with the US Open, a globally recognized tournament and social occasion, provides a space to foster new experiences amongst tennis and Aperol fans alike. We are delighted to join forces with an organization which holds shared values and long-standing traditions of sparking joyful moments. We look forward to bringing the Aperol Spritz and its iconic Italian aperitivo culture to this festive tournament.”
For those looking to cool off and enjoy an Aperol Spritz, the refreshing beverage can be found at the patio and Apé Truck locations, as well as two on-site mobile carts.
