Summary

The United States Tennis Association, two-time Webby Award nominee and winner of the 2011 Best Sports Website from the Web Marketing Association, is proud to present USOpen.org, the official website of the 2011 US Open Tennis Championships. Our site saw phenomenal traffic and activity during the two-week tournament from August 29 to September 12. Unique visitors from over 200 countries worldwide exceeded 15.4 million - the most ever for the "American Slam" - while overall total visits added up to 51.8 million. By the conclusion of the men's final, USOpen.org reached 332 million page views, along with a record 5.7 million on-demand video views, an increase over 2010 by 23 percent. USOpen.org featured free live streaming of US Open matches for the third straight campaign, with more than 3.1 million hours of live streaming viewed - an increase of 12 percent from 2012's record - and for the second time, the men's and women's finals were streamed live in 3D.

USOpen.org was optimized for the iPad, including live streaming. USOpen.org saw record traffic across its mobile-friendly website (m.usopen.org) and the official Android and iPhone Apps, with more than 84.3 million page views - a 173-percent increase over 2010. The Android and iPhone apps also included free live streaming of 95 different matches domestically during the two-week tournament.

US Open Live

US Open Live featured 211 matches from six featured show courts, streamed live in high definition for free domestically via computers and iPads.

Interactive media console features for 2011 included: Picture-in-picture, fan commenting, live match statistics and DVR functionality. For the tournament there were five million console launches, an increase of 21 percent over 2010. Watch a live demonstration of these interactive media console features, featuring all six show courts, and open yourself to our online fan experience during the 2011 US Open.

For the first time, live video streaming was available via both iPhone and Android apps during Labor Day weekend (September 3-5) and finals weekend (September 9-12). The iPhone app offered users on-site an "augmented reality," where they could take virtual tours of the US Open while walking the grounds of the USTA Billie Jean King National Tennis Center. The feature used GPS and camera functionality to allow fans to scan and "look through walls" to check live scores and stats on specific courts, show locations and distances of food options, restrooms, first aid facilities, wheelchair accessibility and other information around the grounds of the US Open.

US Open PointStream

USOpen.org visitors were able to enjoy getting live scores, real-time statistics and a deeper insight into their favorite player's strategy for success with US Open PointStream and Keys to the Match, Analytics and Insight from IBM.

US Open PointStream, a real-time stats and analytics visualization platform, leverages IBM's predictive analytics technology to pinpoint three "keys to the match" that each player needs to come out ahead. Advanced algorithms analyze more than 39 million unique data points from five years of Grand Slam tournaments. Served with this historical data, each competitor's performance styles and patterns are then indexed across the pair's head-to-head record to generate the top three "keys" each competitor needs to win. The results are augmented visually with live game stats, giving users a deeper look into the state of play.